Responsible Profitability
• We aim to produce high-quality products and services which are appropriate to customers’ purposes.
• We aim to improve our performance and results, and thus adding value to our owners.
• We develop services for our forest-owner members. Our core activities are based on the principles of sustainable forestry and the continuing family ownership of forests over the generations.
• Profitability creates the preconditions for the continuous development of activities to the benefit of customers, owners, personnel and partners.
• We are far-sighted, persistent and responsible in our work. We take care of our responsibilities for the environment, our partners and others in order to safeguard success in business and in forest economy.
Reliability
• We are reliable, and our success is based on close long-term cooperation with our partners.
• We strengthen our owners’ trust by acting consistently and predictably.
• Everybody has the right to a safe and healthy working environment.
• We appreciate each others’ work and skills, and respect cultural and individual differences.
• We try to maintain a frank and open dialogue with all our stakeholders to develop their trust in us and enhance our reputation.
Cooperation
• We aim to develop our activities in cooperation with our customers.
• We work as One Group, benefiting from synergies between Metsäliitto Group Business Areas.
• We share know-how, information and best practices with each other, and support job rotation within the Group.
• We work in transparent cooperation with, for example, officials and public authorities.
Renewal
• We dare to question old methods without prejudice in order to improve our work and offer our customers suitable products and services to benefit their businesses.
• We improve the competitiveness of our company by emphasising research and development.
• We encourage our personnel to be actively involved in continuous learning, job rotation and taking their own initiatives.
• We are aware of environmental challenges and try to find proper responses to them in our own work.